The Team


Lee Allan - Synergies Head 

Lee Allan is an sales veteran of some 20 years and an army veteran as well. Lee is a systematic sales professional committed to process and performance, having spent some 10 years at Yell/Yellow pages and then in other advertising sales roles.


Laura Edwards - Operations Adivsor 

Laura Edwards is an experienced process manager, having spent 15 years working in the Utility sector. An MBA, Laura is committed to delivering processes, balances and checks to organisations to ensure that corporate responsibility is at the centre of everything the business does.


Mark Costello - Founder - CEO

Mark Costello started his insurance life as a graduate trainee at RSA before holding senior roles in some of the UK’s largest insurance broking house as well as at some regional brokers. Most of his career has been spent in Sales and marketing leadership roles and in product and distribution design roles.


Mark Connolly - Marketing Director

Mark Connelly is an accomplished marketing expert with 20 years’ working inhouse and through his agency Marketing Mavens, being a general practitioner he can help shape the message and drive the brand and positioning of the business


Kristian Feldborg - Founder - CTO

Kristian Feldborg is an expert deliverer of software with 20 years' experience as a developer, architect and manager. Kristian is a founder and CEO of Vesuvio Labs, an InsurTech studio with 30+ engineers developing insurance platforms for start-ups and incumbents. Prior to that Kristian worked as an executive consultant and has been engaged by the Chairman’s committee of the John Lewis Partnership, Next Plc ExCo (reporting to the CEO Lord Simon Wolfson) and lead the team that created the Fenergo RegTech platform.


John Costello - Founder/Sales Director

John Costello is an experienced sales leader, having spent 20 years in sales the majority of this in Media sales. John took those media sales skills to a new tech start up, Swipii and helped build the message, sales process and marketing message, to a now rapidly growing business.


Ed Halsey - Chief Operating Officer

Ed started life as an underwriter at some of the world's most prestigious insurance companies. He has evolved into a Thought Leader on the use of technology in insurance to drive operational efficiency. He is a keen contributor to the InsurTech community, with experience of taking startups through scale-up.


At the core of what we do is usage-based broking. That means only paying for service you consume - it's that simple. 






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